1. INTRODUCTION
1.1 These Terms and Conditions (“Terms”) govern your use of the Ctrl Pose subscription service (“Service”) provided by Ctrl Pose, a trading style of Blu Zetta Limited (“Company”, “we”, “us”, “our”).
1.2 Company Details:
Ctrl Pose (Trading Style of Blu Zetta Limited)
Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
1.3 By subscribing to or using the Service, you (“User”, “you”, “your”) agree to be bound by these Terms. If you do not agree to these Terms, you must not use the Service.
1.4 We reserve the right to modify these Terms at any time. Material changes will be notified via email or through the Service. Continued use of the Service after changes constitutes acceptance.
2. SERVICE DESCRIPTION
2.1 Ctrl Pose is a subscription-based video creation service that provides short-form video content tailored to your brand and requirements.
2.2 The Service offers three subscription tiers:
(a) Ctrl Lite:
– 5 short-form videos per month (up to 15 seconds each)
– Standard processing time
(b) Ctrl Studio:
– 15 videos per month (up to 25 seconds each)
– Standard processing time
(c) Ctrl Master:
– 40 videos per month (up to 25 seconds each)
– Standard processing time
– Dedicated creative account manager
– Campaign plans
2.3 Video formats available include Square, Standard, and Story formats as specified in your subscription plan.
2.4 Videos are created based on requests (“Shoot Requests”) submitted by you through the Service platform.
2.5 The Service includes one (1) revision per completed video, subject to our revision policy outlined in Section 7.
3. SUBSCRIPTION TERMS
3.1 Subscription Activation:
(a) Your subscription commences immediately upon successful payment confirmation.
(b) Monthly subscription periods begin on the date of activation and renew automatically on the same date each subsequent month.
(c) Unused video credits do not roll over to the next billing cycle.
3.2 Billing:
(a) Subscription fees are charged monthly in advance.
(b) Payment is processed via Square payment gateway using your saved payment method.
(c) All fees are exclusive of applicable taxes, which will be added to your invoice where required.
(d) Prices are subject to change with 30 days’ written notice to active subscribers.
3.3 Payment Obligations:
(a) You are responsible for ensuring sufficient funds are available for recurring charges.
(b) Failed payments may result in suspension or termination of your subscription.
(c) Outstanding balances must be cleared before service restoration.
3.4 Subscription Changes:
(a) You may upgrade your subscription tier at any time. Upgrades take effect immediately, with a pro-rated charge applied.
(b) Downgrades take effect at the start of your next billing cycle.
(c) Changes to your subscription must be made through your account dashboard or by contacting support.
4. TRIAL PERIODS
4.1 We may offer trial periods at our discretion.
4.2 Trial periods, if applicable, are subject to:
(a) Registration with a valid payment method
(b) Automatic conversion to a paid subscription upon trial expiry unless cancelled
(c) One trial per user per service offering
4.3 You may cancel during the trial period without charge by contacting support or through your account dashboard.
5. USER RESPONSIBILITIES AND CONTENT
5.1 Account Requirements:
(a) You must provide accurate, current, and complete information during registration.
(b) You are responsible for maintaining the security of your account credentials.
(c) You must notify us immediately of any unauthorised access to your account.
(d) One account per individual or business entity.
5.2 Brand Assets and Materials:
(a) You may upload brand assets, logos, and related materials through the Service (“Brand Files”).
(b) You warrant that you own or have legal rights to use all materials uploaded.
(c) You grant us a license to use uploaded materials solely for creating videos pursuant to your subscription.
(d) You must ensure uploaded materials comply with applicable laws and do not infringe third-party rights.
5.3 Shoot Requests:
(a) You must provide clear, detailed instructions for each video request.
(b) Requests must comply with our content guidelines (no illegal, harmful, or offensive content).
(c) You are responsible for the accuracy of all information provided in requests.
(d) Request modifications may affect delivery timelines.
5.4 Prohibited Content:
The following content is prohibited:
(a) Illegal activities or materials
(b) Defamatory, libellous, or harassing content
(c) Copyrighted material without proper authorisation
(d) Adult, pornographic, or explicit content
(e) Content promoting violence, hate speech, or discrimination
(f) Misleading or fraudulent claims
(g) Any content violating applicable laws or regulations
6. VIDEO DELIVERY AND TIMELINES
6.1 Processing Times:
(a) Videos are typically delivered within standard processing times as specified for your subscription tier.
(b) Processing times begin upon request approval, not submission.
(c) Complex requests may require additional time, which we will communicate.
(d) Delivery timelines are estimates and not guaranteed completion dates.
6.2 Delivery Method:
(a) Completed videos are delivered through the Service platform.
(b) You will receive notification when videos are ready for download.
(c) Final video files and additional assets will be available in your account.
6.3 Quality Standards:
(a) We strive to deliver high-quality videos meeting professional standards.
(b) Videos are created according to your specified format and requirements.
(c) Technical specifications are detailed in your account documentation.
7. REVISIONS POLICY
7.1 Revision Entitlement:
(a) Each completed video includes one (1) revision request.
(b) Revisions must be requested within 30 days of video delivery.
(c) Revision requests must specify desired changes clearly.
7.2 Revision Scope:
Revisions may include:
(a) Timing adjustments
(b) Text modifications
(c) Color tone adjustments
7.3 Revision Limitations:
(a) Complete video recreations do not constitute revisions.
(b) Format changes (e.g., Square to Story) may require a new request.
(c) Revision requests that substantially alter the original concept may be treated as new requests.
7.4 Revision Processing:
(a) Revision requests are processed in order of receipt.
(a) Processing times for revisions follow standard delivery timelines.
(c) You may request revisions through the Service platform or by contacting support.
7.5 Unused Revisions:
Revision entitlements expire 30 days after video delivery and do not accumulate.
8. INTELLECTUAL PROPERTY RIGHTS
8.1 Your Content:
(a) You retain ownership of all materials and content you provide to us.
(b) You grant us a license to use your materials solely for providing the Service.
8.2 Created Videos:
(a) Upon full payment, you receive a non-exclusive, worldwide, perpetual license to use delivered videos for your business purposes.
(b) You may not resell, sublicense, or transfer video rights to third parties without written consent.
(c) We retain the right to use completed videos in our portfolio and marketing materials, unless you request otherwise in writing.
8.3 Our Content:
(a) All Service software, technology, and proprietary methods remain our exclusive property.
(b) Brand names, logos, and trademarks of Ctrl Pose and Blu Zetta Limited are our intellectual property.
9. CANCELLATION AND REFUNDS
9.1 Cancellation by You:
(a) You may cancel your subscription at any time through your account dashboard or by contacting
[email protected].
(b) Cancellation requests must be received before your next billing date to avoid renewal charges.
(c) Upon cancellation, your subscription remains active until the end of your current billing period.
(d) No refunds are provided for the current billing period upon cancellation.
(e) Unused video credits expire upon subscription termination.
9.2 Cancellation by Us:
We reserve the right to suspend or terminate your subscription immediately if:
(a) You breach these Terms
(b) Payment failures occur repeatedly
(c) You engage in fraudulent or illegal activity
(d) You misuse the Service or violate content guidelines
(e) Required by law or regulatory authority
9.3 Effect of Cancellation:
(a) Upon cancellation, access to the Service platform will cease at the end of your billing period.
(b) You may download completed videos and your Brand Files before access termination.
(c) We retain your account data for record-keeping purposes as required by law.
9.4 Refund Policy:
(a) Refunds are generally not provided for subscription fees, as the Service provides immediate access and ongoing benefits.
(b) Refunds may be considered on a case-by-case basis for exceptional circumstances, at our sole discretion.
(c) Processing fees, if applicable, are non-refundable.
(d) If a refund is granted, it will be processed within 30 business days using the original payment method.
10. SERVICE SUSPENSION AND AVAILABILITY
10.1 Maintenance:
(a) We may suspend the Service temporarily for maintenance, updates, or technical issues.
(b) We will provide reasonable notice of planned maintenance when possible.
(c) We are not liable for delays caused by maintenance or technical issues.
10.2 Service Modifications:
(a) We reserve the right to modify, suspend, or discontinue any aspect of the Service at any time.
(b) Material changes will be communicated via email or platform notification.
(c) Continued use after modifications constitutes acceptance of changes.
10.3 Force Majeure:
We are not liable for delays or failures in performance due to circumstances beyond our reasonable control, including natural disasters, war, terrorism, labour disputes, or government actions.
11. DATA PROTECTION AND PRIVACY
11.1 Data Collection:
We collect and process personal data in accordance with our Privacy Policy and applicable data protection laws, including the UK GDPR.
11.2 Your Rights:
You have the right to:
(a) Access your personal data
(b) Request correction of inaccurate data
(c) Request deletion of your data (subject to legal retention requirements)
(d) Object to certain processing activities
(e) Data portability
11.3 Data Security:
(a) We implement appropriate technical and organisational measures to protect your data.
(b) However, no method of transmission over the internet is 100% secure.
(c) You acknowledge the inherent risks of data transmission.
11.4 Third-Party Services:
(a) We use third-party services (including payment processors) that may have access to your data.
(b) These services are bound by their own privacy policies and terms.
(c) We are not responsible for third-party data practices.
11.5 Data Retention:
We retain your data for as long as necessary to provide the Service and comply with legal obligations.
12. LIMITATION OF LIABILITY
12.1 Exclusion of Warranties:
(a) The Service is provided “as is” and “as available” without warranties of any kind, express or implied.
(b) We do not warrant that the Service will be uninterrupted, error-free, or completely secure.
(c) We disclaim all warranties, including merchantability, fitness for a particular purpose, and non-infringement.
12.2 Limitation of Liability:
(a) To the maximum extent permitted by law, our total liability for any claims arising from or related to the Service shall not exceed the total fees paid by you in the 12 months preceding the claim.
(b) We are not liable for indirect, incidental, special, consequential, or punitive damages, including lost profits, data loss, or business interruption.
(c) Nothing in these Terms excludes or limits our liability for death or personal injury caused by negligence, fraud, or other matters where liability cannot be excluded by law.
12.3 Indemnification:
You agree to indemnify and hold us harmless from any claims, damages, or expenses arising from:
(a) Your use of the Service
(b) Your breach of these Terms
(c) Your violation of any law or third-party rights
(d) Content or materials you provide
13. DISPUTE RESOLUTION
13.1 Governing Law:
These Terms are governed by and construed in accordance with the laws of England and Wales.
13.2 Jurisdiction:
The courts of England and Wales shall have exclusive jurisdiction over any disputes arising from these Terms.
13.3 Informal Resolution:
Before initiating formal proceedings, parties agree to attempt good-faith resolution through direct communication.
14. GENERAL PROVISIONS
14.1 Entire Agreement:
These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding the Service.
14.2 Severability:
If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.
14.3 Waiver:
Failure to enforce any provision of these Terms does not constitute a waiver of that provision or any other provision.
14.4 Assignment:
(a) You may not assign or transfer your subscription without our prior written consent.
(b) We may assign or transfer our rights and obligations under these Terms to any third party.
14.5 Notices:
(a) Notices to you will be sent to the email address associated with your account.
(c) Notices are deemed received when sent (email) or when delivered (post).
14.6 Relationship:
Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship between you and us.
14.7 Third-Party Rights:
These Terms do not confer rights on any third parties except as expressly stated.
15. CONTACT INFORMATION
15.1 For questions, concerns, or support regarding these Terms or the Service, please contact us:
Ctrl Pose (Trading Style of Blu Zetta Limited)
Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
15.2 We aim to respond to all inquiries within 48 hours during business days.
16. CHANGES TO TERMS
16.1 We reserve the right to modify these Terms at any time.
16.2 Material changes will be communicated via:
(a) Email to your registered address
(b) Notice on the Service platform
(c) Updated “Last Updated” date at the top of these Terms
16.3 Continued use of the Service after changes constitutes acceptance of the modified Terms.
16.4 If you do not agree to the modified Terms, you must cancel your subscription in accordance with Section 9.
—
By subscribing to or using the Ctrl Pose Service, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.
END OF TERMS AND CONDITIONS